Product

Business CallingOfficial WhatsApp calls.

MetaOfficial Meta partner
9:41
M
My Business
online
Hi 👋 I want to sign in
10:20
01 · In action

Call inside WhatsApp. HD. Official Meta. Legally recorded.

app.adrixis.co/calling/softphone
▸ Agent queue
Karim M.
Available
Rachid B.
In call
Sara L.
Away
▸ Softphone
Call
F
Fatima Z.
+49 151 12345678
Idle
123456789*0#
HD · WhatsApp
▸ Wallboard
In queue
3
Avg wait
18s
Active calls
3
Resolution
87%
Waiting
10:22
S
SantéCare
online
Message
02 · Why WhatsApp Calling

Unknown number = ignored. WhatsApp = answered.

+37%
pick-up rate

vs classic GSM call · Adrixis benchmark 2024

No
telecom fees

data traffic only · no carrier

Rec.
HD legal · CNDP

explicit consent · audit trail

03 · How it works

From WABA activation to live wallboard. In 3 steps.

Step 1

Activate

We enable the calling feature on your WABA (WhatsApp Business Account). Reversible in one click.

WABA calling · agent pool · webhooks
Step 2

Call

Start a call via API (Node/PHP/Python SDKs) or from the Team Inbox. Your customer gets a WhatsApp notification.

Inbound · outbound · IVR · callback
Step 3

Supervise

Live wallboard: available agents, active calls, wait times. Real-time supervision and audio coaching.

Wallboard · whisper · barge · recording
04 · What your competitors already do

8 WhatsApp call use cases. One contact center.

📞
On-demand callback

Customer asks · agent calls back in 5 min

🎧
Level 2 support

Chat → call escalation without context loss

🏥
Teleconsultation

Doctor · patient · HD call · CNDP

💼
B2B sales

Qualified prospect · lead → direct call

🎓
Recruitment interview

HR · candidate · quick pre-screening

🚚
Delivery coordination

Courier · recipient · driver call

🏦
KYC verification

Voice check · anti-fraud · proof

🎫
Appointment confirmation

Voice-bot · confirm · reschedule · cancel

05 · A foundation that scales

WebRTC. HD audio. CNDP-safe.

WebRTC
browser native

no app · no setup

HD
Opus audio codec

studio clarity · anti-noise

Live
wallboard + supervision

whisper · barge · coaching

Rec.
legal · CNDP

consent · audit trail

06 · Pricing

Pick your volume.

Plan Free
WhatsApp Business Calling only
€0
 
Phones
1
Agents
1
Modules
1 (excl. API)
Free AI Credits
100
Msg quota
200 / mo
SLA
Best effort
  • Community support
  • Native integrations only
  • No card required
Plan Starter
WhatsApp Business Calling only
€11.9
€9.9/ month
€118.8 billed yearly
Phones
1
Agents
3
Modules
1 (excl. API)
Free AI Credits
500
Msg quota
Unlimited
SLA
< 48 h
Everything in Free, plus:
  • Unlimited sends
  • Email support
  • Standard integrations
Recommended
Plan Pro
WhatsApp Business Calling + 2 extra modules
€29.9
€24.9/ month
€298.8 billed yearly
Phones
3
Agents
10
Modules
3 (incl. API)
Free AI Credits
1,000
Msg quota
Unlimited
SLA
< 24 h
Everything in Starter, plus:
  • Cloud API access
  • Priority support
  • White-label
  • Zapier / Make integrations
Plan Business
WhatsApp Business Calling + all other modules
€59
€49/ month
€588 billed yearly
Phones
Unlimited
Agents
Unlimited
Modules
All
Free AI Credits
5,000
Msg quota
Unlimited
SLA
< 4 h
Everything in Pro, plus:
  • Premium 99.9 % SLA
  • Dedicated account manager
  • Custom domain
  • Guided onboarding
Enterprise
Higher volume, stronger SLA, or a dedicated deployment ?

Contact our team for a custom quote. Contractual SLA, dedicated account manager, multi-year commitment.

Talk to sales →
07 · Frequently asked questions

What our clients ask before signing.

Do we need to install an app?

Not for your agents: they take calls from our web console (WebRTC), no software to install. Not for your customers: they receive the call directly inside the WhatsApp they already have. Compatible with Chrome, Firefox, Safari, Edge. Headset + mic are enough.

Can we record legally?

Yes — HD recording CNDP- and RGPD-compliant. Explicit consent automatically requested at the start of each call ("This call may be recorded"). Timestamped audit trail, AES-256 encrypted storage, configurable retention (30d / 6 months / 5 years).

Does it work from abroad?

Yes — as long as the customer has WhatsApp and a data connection, they can receive the call (Morocco, EU, USA, Asia). No international fees for your customers (no phone roaming). Your agents can also operate from anywhere (remote work, offshore hub).

Cost per call minute?

Meta billing: roughly MAD 0.02-0.04 per minute depending on country (much less than a GSM call). Passed on at 0% markup by Adrixis META. Typical savings observed: -70% on telecom budget vs classic call center. See pricing section 06.

How many simultaneous agents?

Unlimited — each agent runs in an independent browser tab. Infrastructure auto-scaling. Our Enterprise clients operate up to 200 concurrent agents on the same WABA with no degradation. Wallboard + coach in real time.

IVR integration?

Yes — native IVR: voice menu, DTMF input, choice-based routing, callback queue, AI voice-bot (darija/FR/EN/AR). CRM integration with client card pop-up on ring, synchronized call notes.

Ready to answer more calls

Your clients ignore GSM calls. They pick up WhatsApp.

WABA activation + wallboard + CNDP-compliant recording included. Onboarding in 3 days.

WHY THIS MODULE

What sets WhatsApp Business Calling apart.

Zero client-side install

Your customers call from the WhatsApp they already have. No dedicated app, no number to memorize, no international roaming fees.

AI transcriptions and summaries

Every call automatically transcribed, summarized in five actionable lines. Your supervisors monitor quality without listening to every exchange in full.

Real-time supervision

Silent listen, whisper, takeover. Ideal for training new agents or stepping in on a sensitive call without breaking the flow.

No-code IVR

Unlimited voice menus, editable via drag-and-drop. Adapt your flows to your campaigns, hours, rush periods, never depending on an integrator.

USE CASES

What our customers do with it, from week one.

  • Answer your international customers with no roaming bill.
  • Train your new agents via silent listen, then guided interventions.
  • Audit the quality of your exchanges via AI transcriptions and summaries.
  • Build custom voice menus for each seasonal campaign.
  • Supervise your queues in real time, agent by agent.
  • Archive every call for your quality audits, compliance or disputes.
FAQ · WHATSAPP BUSINESS CALLING

Your questions about this module.

Are calls billed on top of the included minutes?
No for the minutes included in your tier. Beyond that, overage is billed at a decreasing no-margin rate, passed through at the exact operator cost.
Do my customers need to install an app?
No. They click a WhatsApp link or place the call from their existing conversation. Zero install, zero friction, no learning curve.
Is the audio quality good enough for business?
Yes. HD Opus codec, median latency under 180 ms, 48 kHz sampling. Comparable to a premium call center, far superior to a standard landline.
Can I record calls for compliance?
Yes, with explicit customer consent (configurable greeting). 30-day retention by default, extendable to 12 months on request on Business+.
Is the AI post-call summary reliable?
It is generated from the full transcript and highlights the call reason, commitments made, next steps. Accuracy measured at 92% on our French and Arabic corpora.