Adrixis METAWhatsApp Business Suite
Comparison

Adrixis META vs Gupshup

Long-established Indian Meta BSP, broad reach, Enterprise volume plans.

Choose Adrixis META if

Moroccan SMBs and enterprises wanting short contracts, MAD and local support.

Choose Gupshup if

Global enterprise accounts with large volumes.

The row-by-row comparison

CriterionAdrixis METAGupshup
Official Meta API access
Official Cloud API, Official Meta Partner
Official Cloud API BSP
Hosting region
EU + Morocco (sovereign)
India / Global
French / Morocco support
Casablanca team 24/7
English only, no Morocco team
Moroccan Darija support
Native (AI chatbot fine-tuned in Darija)
No
Markup on Meta fees
0% (Meta fees passed through at cost)
Yes, markup on conversations
Entry price (annual Starter)
From $10 / month (~99 MAD)
On quote (Enterprise) — starting from $99+
Free trial
1 full month, card required
7 to 14 days depending on plan
Migration from another BSP
Free, dedicated engineers, zero downtime
No hand-holding for Moroccan clients
Arabic interface
Native (UI + templates)
English UI
Onboarding
Personalized, complimentary, dedicated expert
Self-service, English docs
Contractual SLA
99.9%
Best-effort standard, 99.9% on Enterprise
MAD (dirham) billing
Yes (USD, EUR, MAD)
USD / EUR

Gupshup strengths

  • Official BSP with Cloud API access
  • Very high volumes
  • Integrated AI range

Gupshup limits

  • Enterprise contracts with long commitments
  • Indian / global English support
  • No MAD billing
  • No identified Morocco team
  • Negotiable Meta pass-through markup

Frequently asked questions about Adrixis META vs Gupshup

Why choose Adrixis META over Gupshup in Morocco?
Adrixis META is the Official Meta Partner in Morocco, with a local team in Casablanca, 24/7 support in French, Arabic (Darija included) and English, CNDP compliance, and zero markup on Meta fees passed through at the exact rate. Gupshup (India / United States) is Long-established Indian Meta BSP, broad reach, Enterprise volume plans.
Is Adrixis META cheaper than Gupshup?
Adrixis META entry pricing starts at $10 / month on the annual Starter tier, with no markup on Meta pass-through fees. At Gupshup, entry pricing is On quote (Enterprise) — starting from $99+, often with a hidden markup on Meta conversations.
Can I easily migrate from Gupshup to Adrixis META?
Yes. Our engineers orchestrate the free migration of your WhatsApp Business number from Gupshup to Adrixis META with zero downtime and no history loss. Complete migration in 24 to 72 hours.
Does Gupshup offer Moroccan Darija support?
No. Gupshup does not offer Darija support or a local Morocco team. Adrixis META has a support team in Casablanca that answers 24/7 in French, Modern Standard Arabic, Moroccan Darija and English.
Is Adrixis META billed in Moroccan dirhams?
Yes. Adrixis META offers billing in three currencies: USD (base), EUR and MAD. Gupshup bills only in USD / EUR.

Ready to try Adrixis META?

1-month free trial. Fully complimentary migration from Gupshup.

View pricing